Alex Starr

Brooklyn, NY · (734) 787-7030 · [email protected]

I’m a digital marketer with a focus in email marketing. I’ve built the majority of my experience working with small businesses. Through my time in the industry, I’ve grown to appreciate the dynamic work environment and overall breadth of roles a small team allows for.

I’m excited to work for a company whose mission I’m passionate about – and simultaneously offers an atmosphere that facilitates my individual growth with the rest of the team.

Experience

Digital Marketing Associate

Brooklyn Bicycle Co.

  • Facilitated a 45% Email list growth through a co-branded product sweepstakes
  • Developed a flagship welcome email series designed to decrease time to conversion & increase brand value for new contacts
  • Formulated a new social media strategy - raising engagement by 10% month/month
  • Coded all new responsive email templates - increasing deliverability and compatibility across clients and platforms
  • Managed website UI, UX, & design with an emphasis on user flow and brand value propositions
  • Implemented more efficient tracking standards for internal analytics across all mediums and campaigns – resulting in time savings and a cost savings of $1500-$2000 on content marketing efforts

May 2018 - Present

Freelance Marketing Consultant

Self Employed

  • Provided strategic analysis and feedback in regard to user acquisition through: Organic search, On-site content development, Social Media engagement, Demographic targeting
  • Engaged in brainstorming sessions regarding branding and messaging strategy

August 2018 - Present

Seasonal Manager/Sales Associate

GAP Inc.

  • Maintained a high understanding of the store’s systems of operations, including: point-of-sale, promotions, and customer service to ensure positive customer interactions and brand loyalty
  • Oversaw in-store Holiday marketing campaigns and promotions

June 2014 - January 2018

Education

University of Michigan Dearborn

Bachelor of Business Administration
Digital Marketing

Graduated With Distinction

January 2015 - December 2018

University of Michigan Dearborn

Bachelor of Business Administration
Information Technology Managment

Graduated With Distinction

January 2015 - December 2018

Schoolcraft College

Associates of General Business

4 Time Dean's List Recipient

September 2013 - December 2014

Skills

Practical Skills
  • HTML/CSS
  • SEO/SEM
  • Experience With Multiple ESPs
  • Google Analytics
Conceptual Skills
  • Sales & Customer Service
  • Copywriting & Branding
  • Campaign Formulation
  • Demographic Targeting & Segmentation

Interests

I enjoy building and tinkering with desktop computers. You can often find me in my office playing videogames with my friends. When my free time was more readily available, I played for an amateur competitive esports organization.

I enjoy being outdoors as well. I grew up camping with my family, and I still like to get out and experience nature when I can. I especially enjoy long distance hiking, and have an unhealthy obsession with making my pack as light as possible.

Previous Work